In a way EA kind of changed everything for the better.but that doesn't make the most recent world record sting any less.ĮA's infamous 'pride and accomplishments' Reddit is now part of the Guinness Book of World Records as the most-downvoted Reddit comment of all time. It sent a shockwave through the billion-dollar lootbox market, causing many publishers to switch to cosmetic-only monetization, and even triggered massive scrutiny from worldwide regulators. The controversy, which saw Battlefront II as an egregious pay-to-win scheme full of grinding and tedium, changed the industry. In 2017, the big Battlefront II lootbox kerfuffle was etched into the annals of gaming history.
